In today's episode we're going to pull back the curtain a little bit and I'm going to share with you the tools that are used in my business.
If you're on the fence about using a particular tool, I hope it is helpful for you to make a decision on whether or not to move forward.
Now, I have always been of the mindset that you don't need all the fancy tools. You just need the tools that are going to work for you in your business.
I know we all get shiny object syndrome and go down a rabbit path! When you get a combination that works well for you, stay the course unless you're looking for a solution or a continued way to automate a system.
First thing that I want to say is done is better than perfect.
So what we're going to start with his website and the first thing that I want to say about a website, doesn't matter if you're wordpress, squarespace. What I make sure to do is to always have the domain separate.
Just make sure when you're getting a domain for your site you want to go with a reputable company. Now I have used wordpress.org for over three years. Here's the thing, there are a lot of arguments to go with wordpress
- LOTS OF TEMPLATES TO CHOOSE FROM
I've found in some instances it was difficult to navigate. Things wouldn't work, there were breakdowns, and I couldn't get things to look the way that I wanted them to look.
I ended up moving to with Squarespace. I've never been disappointed. Things are very easy. It's drag and drop builder and very straight forward.
Again, I did have my domain with 1AND1.com and I point it to my Squarespace site, even though you get a domain when you purchase a Squarespace site. It's an all in one package.
You can create a website within a weekend and be up and running.
I've always said this from the very, very beginning and from the very first event that I had, email is the cornerstone of your business. Social platforms could come and go. Algorithms can change, you own your email list.
When I first started my very first event, people literally would write down their email addresses and we would type them into an excel spreadsheet, and upload it.
Currently, I am using ConvertKit as my email service provider.
If I send an email out on Tuesday and there are still people who have not seen it, then I will schedule the unopens on Thursday which increases my open rate because you want people to see that content.
I highly recommend convert kit. It is one of the areas where you definitely want to invest in your business.
#3 SCREEN RECORDER, FACEBOOK LIVES, CLIENT SESSIONS
When I'm doing a screen recording, client interviews, client sessions, one on one sessions, working with my team, I use Zoom.com.
You can also use them when you are posting live in a Facebook Group. A big bonus is that I am recording to the cloud so I don't clog up my storage with video. You can start out free version, the next tier is $14.99, and to use the Facebook LIVE dual feature is an additional cost.
#4 VIDEO EDITING
You cannot, in this day and age, get away from video. I highly, highly, highly recommend Filmora. It's very intuitive with a drag and drop editor.
- Text on Screen
- Voice Over Recording
- Transitions in between screens
- Exports for both Audio and Movie
You can make just the most basic video look really, really good. Using Filmora it is very, very reasonably priced and it is definitely my go to whether you're a PC or Mac.
#5 PROJECT MANAGEMENT TOOL
Trello is a free project management tool. I can't even believe that it's free with the capabilities that it has.
#6 COURSE PLATFORM
For both my courses and memberships, I use Teachable. It's so easy to use and set up.
You can offer as a one time payment.
You can also do a installed like payment plans, also known as membership site.
A couple of the other features that I love, it's very easy to add text images, workbooks and videos. There's one thing that a lot of people don't talk about with Teachable, you don't have to have an additional hosting site for your videos .
You can upload the videos straight to Teachable and you're ready to go.
Improvements that they have made are the checkout page including testimonials and upsell offers.
Teachable integrates with both Paypal and Stripe.
#7 FUNNEL EDITOR
I have moved to ClickFunnels.
We can always do an episode about funnels. I have found the editor to be sometimes glitchy, but I really like how the software builds funnels to both my opt-ins which ultimately go to products.
Slack is a like a text messenger, but you can message directly with someone like a client or a team member or you can have a general conversation with everyone. I also like that you can organize conversations by topic. I know some course creators have used Slack as a way to communicate with students.
Think of a walkie talking and you have VOXER. If I am trying to get a point across that I just can't write out in Slack, I will switch to Voxer.
SOCIAL MEDIA CHANNELS:
I have selected Pinterest, Facebook and YouTube. I have selected these channels because they are traffic drivers, SEO driven, and I can further explore video as a tool in my business. Video is so flexible and works for my hectic schedule. It is also a great creative outlet for me.
As far as schedulers for social channels, I always recommend using all the tools a platform provides for you, for example, I use the Facebook scheduler.
In the case of Pinterest, I use Tailwind because it has an API agreement with Pinterest.
Finally, I have started exploring TubeBuddy for my YouTube channel, well I wouldn't call it a channel - it's a place where I have some videos right now. YouTube is a new platform for me, although I have a few videos with 3,000-16,000 views, so I am working on setting it up properly.
And finally I think that your numbers say everything.
I definitely use google analytics.
I meet with my team once a week and we cover how our social media platforms are growing, traffic to posts, pins, and videos.
It helps us to build a strategy to accomplish our weekly, monthly, and quarterly goals.
I know the business of tools that run your business can be overwhelming. Start at the beginning and build. I think you really have to try things to see if they are a match. You have to do what works for you and your business. My goal is always striving to automate my systems and take myself out of my business so I can record more videos and show up on more LIVES where I want to be with my peeps!